“If you invented a range of value for things, if things were listed according to their importance to mankind, which would place the plastic? The answer can be summarized in one conclusion: everything these days takes plastic. Everything is plastic.”
Thinking about this Fernanda Young’s phrase, I am faced with the spring-summer 2011 international season: many brands feature clothing in synthetic materials. A hot summer, isn’t it?
Prada once again is the exception and celebrates the use of cotton as a differentiation strategy in the competitive pret-a-porter deluxe market.
As the specialists said, textile and clothing firms around the world are bracing themselves for more disruption to cotton supplies and a possible rise in garment prices after the worst floods in decades hit Pakistan’s cotton industry, squeezing companies just as they head into the important summer buying season.
With cotton prices already up 33% in the past 12 months to near 15-year highs, this all adds up to bad news for the apparel industry.
Not only is it facing tighter global cotton supplies on the back of rising demand from world economies as they recover from the recession, including those in Asia, but other sourcing costs are on the rise too, including transportation and labour.
It’s likely that higher costs will translate into higher prices for T-shirts and jeans. Another challenge is that cotton is not easily replaced by other fabrics. Summer clothes in particular are predominantly made from cotton, while warmer fabrics such as wool and cashmere are also increasingly blended with cotton.
Indeed, the effects of the Pakistan floods, which are likely to play out over the next couple of years, shows just how vulnerable world cotton supply is to the whims of nature. And is likely to see cotton prices establish a new, higher price range.
Land suitable for growing cotton is relatively scarce in the world, and it is difficult to get new land quickly. Meanwhile, China and India are growing cotton consumers faster than the world can increase the production of cotton.
Shhh… This is likely to be the case for years to come.
comente up
give me a reazon to lóviu!!
que trilha mais linda! assim me empolgo!
Shhh… Me gusta.
suspirei.
Delicious
Shhhhhhhhhorando…..que lindo jackson araujo!!!
ere muy guapo,menino!!!!!
jax! tá muito foda esse mix. ouvi umas 4 vezes seguidas! beijão!
delícia de set list! deu saudade!